This workshop will review the basic principles of marketing strategy, and the application of the “4Ps of marketing”, SWOT analysis, target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.. Includes a bonus Q & A session with a subject matter expert from SBDC at The College of New Jersey, Mercer County Office of Economic Development and Princeton Mercer Chamber of Commerce.