By Paul Schindel The marketplace is like a parade of customers and prospects passing in front of your business. If [...]
by Paul Schindel Communicating the virtues of a brand is a bit like spinning plates. Everything changes. Constant vigilance is [...]
Print news is very much alive and well, especially for Mercer County businesses trying to reach local customers. Recent research found that consumers retain 90% of what they read in print versus much lower numbers online — a significant difference for companies who want their advertising to be memorable.
Have you ever seen a long movie with no plot? The credits roll, three hours go by, and you’re stuck [...]
Get Your Business Listed on Google Search and Maps! Let's Put Trenton On The Map is a FREE workshop for business owners to help them get found on Google's Search and Maps. Join us November 16th at MCCC's Kerney Hall on the James Trenton Kerney Campus. Read on for more details on this NO-COST workshop.
Competition is fierce everywhere and networking is a critical factor in developing relationships that can lead to new customers. Today the emphasis may be on social media networking, but don’t ignore the value of face-to-face networking events. The personal relationships you develop with other Mercer County business owners help connect you to the community and help your business stand out. Read on for four huge benefits of taking the time to meet local business owners face-to-face.