Focus on Local

Mercer County New Jersey Business Owners Share Best Practices In Day-Long Facebook LIVE Videos to Commemorate Inaugural National SBDC Day

On March 22, 2017, NJ Small Business Development Center at The College of New Jersey (NJSBDC at TCNJ) leveraged the power of LIVE social media video when it featured six Mercer County, NJ businesses on Facebook Live as part of National SBDC Day. Local entrepreneurs shared inspirational insights on how they moved their small businesses forward.

2017-04-18T23:35:04-04:00April 18th, 2017|2017, Events, Focus on Local, In The News, News, Special Events|

March 22: Today is SBDC Day! Follow our Facebook for LIVE Updates!

SBDC Day is a national, collective proclamation of the success and impacts America’s Small Business Development Centers (SBDCs) have across the nation in economic development and the small businesses community. America’s SBDC New Jersey will join with the other 49 states’ SBDCs to celebrate the first America's SBDC Day TODAY, Wednesday, March 22, 2017. Nearly 1,000 offices nationally will join in promoting – via social media and live and other events – the core mission and successful outcomes of America’s SBDC program. We'll be sharing videos on our Facebook pages in English and Spanish, so join in the social media conversation by using the hashtag #SBDCDay. Follow us to see the updates happen in real time! Sharing the stories of YOU - our clients - is the best way to celebrate #SBDCDay.

2017-03-21T23:12:21-04:00March 21st, 2017|2017, Events, Focus on Local, News, Special Events|

NJ Small Business Development Center at The College of New Jersey Urges Mercer County Independent Businesses and Residents to Participate in Small Business Saturday – November 26, 2016

Free Webinar to Be Held on Nov. 10th to Help Small Business Owners Prepare for Customers to "Shop Small" on the Most Important Shopping Day of the Year. The SBDC at TCNJ wants local residents and businesses to participate in Small Business Saturday (November 26), a day in which every shopper can support their local economy and the small business owners who provide the majority of economic growth. Join our FREE interactive marketing advice webinar on November 10, 2016 at 7pm to learn how to position your business for consumers to "Shop Small" with you as well as ask your questions LIVE!

SBDC at TCNJ Announces Customers Bank as a 2016-2017 Corporate Partner

Customers Bank Commits $5,000 for SBDC at TCNJ's networking & outreach Keep It Local Networking program geared toward established businesses across Mercer County. The bank will also support the SBDC at TCNJ's efforts to help connect businesses with information, advisement, and resources to help their companies grow.

Keep It Local Networking Events Now Available in English AND Spanish

Since 2015, our center has been hosting regular "Keep It Local" networking events at locations all over Mercer County. These incredibly successful morning events invite local business owners to come and enjoy great networking along with breakfast. We are thrilled to announce that we have another Keep It Local networking event on Thursday, May 26th at TCNJ's Barnes and Noble Cafe, and our Spanish Business Center is holding its first "Keep It Local Latino" event for Spanish-speaking business owners on Tuesday, May 31st at Restaurante El Mariachi . Read on for details and to register FREE!

We’re #1! (But You Knew That…)

Not that you needed ANOTHER reason for working and living right here in Mercer County, but it’s reassuring to know other professionals think so too. WalletHub, a one-stop financial site for small business owners and consumers, recently ranked America’s Best & Worst Cities, and placed Princeton at the top — in the good column, that is. Who knew? We did, of course. Take a look!

2016-05-16T21:27:11-04:00May 16th, 2016|Editorial, Focus on Local, In The News, News|

TIGERLABS: Bringing Unity to Our Business Community

Also making news: Tigerlabs in downtown Princeton: Part mentoring center, part business accelerator, “Tigerlabs provides office space and services to aspiring entrepreneurs,” says Trish Ryan, Director of Business Development. “But what we really offer is an open community where like-minded people collaborate and get help.” And, get access to funding through its Accelerator Program investing in early stage software companies across a broad range of sectors including digital health, financial services, education and the internet of things. Read on to find out how Tigerlabs might be able to help your business grow.

We’re Celebrating National Small Business Week 2016

This week - May 1-6 - is dedicated to YOU in recognition of the critical contributions your small business makes in America. National Small Business Week is a special proclamation issued by the President of the United States, including events happening across the country. But, for the busy Mercer County business owner, the good news is that you don’t have to travel far, as webinars abound! As part of National Small Business Week, our webinar, entitled "This is Your 2016 Business Spring Tune-Up Wakeup Call" happens this Thursday, May 5th from 9 a.m.–10 a.m. It’s time to SPRING INTO ACTION! Read on to find out what's going on this week!

2016-05-03T06:32:19-04:00May 3rd, 2016|Events, Focus on Local, SBA, Special Events, Webinars|

On Your Mark, Get Set, Tell Your Story

As a business owner, you already know the value of an elevator pitch. You can explain your proposition in the time it takes to ride ten floors. You’re great in a boardroom, convincing decision-makers why they should hire you. Your message is compelling. Motivating. And emotionally moving. Which is exactly what Steve Besserman does best as Founder of AriJoe Productions in Trenton. Besserman's video documentary company gets to the heart of every story.

LATE-BREAKING NEWS: Local Papers Still a Smart Choice for Small Businesses

Print news is very much alive and well, especially for Mercer County businesses trying to reach local customers. Recent research found that consumers retain 90% of what they read in print versus much lower numbers online — a significant difference for companies who want their advertising to be memorable.

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