Business Counseling


Since 1981, America’s Small Business Development Center at The College of New Jersey has been helping greater Mercer County established businesses and aspiring entrepreneurs to create and grow successful, profitable businesses. Through a combination of business counseling and training services, we help our clients achieve their business goals.


Schedule Your Counseling Appointment

Established Businesses
(Operating in business, minimum one year sales revenue)

Early Stage Businesses
(Operating less than one year or in planning stages – complete all steps)

Local Small Business Advice and Training.

Our business counseling services are provided at no cost by highly-qualified specialists, private consultants, faculty, and SBDC staff from The College of New Jersey.

We work in all industries including manufacturing, retail, service, wholesale and international trade.

Our confidential, one-on-one counseling services include but are not limited to:

  • Finance
  • Sales
  • Marketing
  • Business Planning
  • Accounting
  • Financial Management
  • HR/Personnel
  • Government Procurement
  • International Trade
  • QuickBooks
  • Licensing/Regulations
  • Start-Up/Acquisitions
  • Sustainable Business Practices & Registry

We also provide specialized, advanced services to high-impact, growth-oriented businesses in Mercer County.

Business tax dollars have been reinvested to create opportunities for businesses to benefit from access to information and resources. Every business owner should familiarize themselves with the government services available to them.