Business Counseling

Since 1981, America’s Small Business Development Center at The College of New Jersey has been helping greater Mercer County established businesses and aspiring entrepreneurs to create and grow successful, profitable businesses. Through a combination of business counseling and training services, we help our clients achieve their business goals.

Established Businesses
(Operating in business, minimum one year sales revenue)

• Consultation Request Form – Collects info about your business and your electronic signature for requesting our services.

Early Stage Businesses
(Operating less than one year or in planning stages – complete all steps)

• Consultation Request Form
  Collects info about your business and your electronic signature for requesting our services.
• Readiness Assessment Form
  Allows us to determine which online training chapters you will take to prepare for counseling.
• Online Training Site
  This link will take you to our Entrepreneurship Training Page at https://njempresario.com. Create your login and bookmark the website. 

Our business counseling services are provided at no cost by highly-qualified specialists, private consultants, faculty, and SBDC staff from The College of New Jersey.

We work in all industries including manufacturing, retail, service, wholesale and international trade.

Our confidential, one-on-one counseling services include but are not limited to:

• Finance
• Sales
• Marketing
• Business Planning
• Accounting
• Financial Management
• HR/Personnel
• Government Procurement
• International Trade
• QuickBooks
• Licensing/Regulations
• Start-Up/Acquisitions
• Sustainable Business Practices & Registry

We also provide specialized, advanced services to high-impact, growth-oriented businesses in Mercer County.

Business tax dollars have been reinvested to create opportunities for businesses to benefit from access to information and resources. Every business owner should familiarize themselves with the government services available to them.