Starting or Growing a Business in NJ? 1 Common Myth and How the SBDC at TCNJ Can Help

Starting a business is a big decision that takes time, thought, and careful planning. Over my years as Regional Director, I’ve seen many different kinds of businesses at various stages, and I’ve heard lots of rumors and misconceptions about what it takes to succeed. Today I’m sharing the truth behind the single most common myth I hear about starting or growing a small business here in Mercer County, New Jersey, and how the SBDC at TCNJ can help. 

THE MYTH: Grants are always available for starting or growing a business.

THE TRUTH: This is not necessarily true, and can be tricky to understand. While federal, state, and county organizations all support small business growth, they generally do NOT provide grants directly to business owners outside of emergency or recovery assistance. They DO, however, provide grants in the form of counseling and training programs to nonprofits, resource partners, and educational organizations that support entrepreneurship. 

The good news: SBDC at TCNJ puts this funding to work for you. 

Let’s be clear. To start just about any kind of business, you’re going to need to invest money of your own. To maximize your investment, you’ll need a clear plan of where you’re headed, and how you’re going to spend your money to set yourself up for success. 

Thanks to the support of the U.S. Small Business Administration, the State of New Jersey, the Mercer County Office of Economic Development, and The College of New Jersey, the SBDC at TCNJ provides you with no-cost assistance from our experienced business consultants, many of whom are small business owners themselves. They’ve been where you are, and are ready to help you, wherever you are in your business journey. 

For example, our business consultants can help you: 

  • Create a customized business plan, 
  • Register with the State of New Jersey
  • Establish or improve your business credit
  • Find the right kind of insurance
  • Improve your marketing
  • Prepare for exporting
  • Prepare for expansion
  • Answer your questions, and
  • Take important steps forward in support of your small business growth 

I often see new entrepreneurs launch their business without doing enough due diligence, or trying to do everything on their own. You don’t have to go it alone – the team here at the SBDC at TCNJ is here and ready to support your Mercer County business.   

I encourage you to contact us today for a free, confidential consultation, and together we can help you make 2022 your breakthrough year!


–Lilian Mauro
Regional Director


Looking to grow your Mercer County small business? SBDC at TCNJ can help!

Since 1981, we have been helping Mercer County businesses just like yours to grow and succeed. Request your no-cost, confidential business counseling session today!