Princeton, New Jersey – The Princeton Business Partnership has been selected as a “Neighborhood Champion” for Small Business Saturday, to be held on November 26, 2022. First observed in 2010, this nationwide promotion is held the Saturday after Thanksgiving each year. The event encourages holiday shoppers to support brick-and-mortar businesses that are small and local.

 “Small businesses are the heart of our local communities. Besides providing goods and services they help with employment and injecting life in our neighborhoods. This kind of outreach and promotion of small businesses is a great way of showing our appreciation for their contributions to the economy and their presence in the marketplace” said Lilian Mauro, Regional Director Small Business Development Center at the College of New Jersey.

The National Retail Federation reported 51 million people shopped on Small Business Saturday in 2021, spending $23.3 billion.

“Small businesses provide a superior level of service and attention to detail that big box stores simply can’t match, whether it’s to shop for jewelry and home products or to patronize one of the many small businesses, restaurants, and cafes in Princeton,” said Andrew Siegel of Hamilton Jewelers. 

The Princeton Business Partnership was formed in 2022 to shape, maintain and grow a flourishing Princeton economy by offering an exceptional experience for residents and visitors. Teams have been hard at work to enhance holiday lighting and decorations, organize entertainment, and help prepare businesses for Small Business Saturday.

The Partnership will hold a “Recharge Before Small Business Saturday” event on November 26 from 8am-11am. Business community members will be joined by officials from the Small Business Development Center. Complimentary coffee and breakfast will get businesses owners caffeinated. 

The OFC crew will capture holiday greetings from business owners to promote holiday shopping on social media and build extra buzz. Please RSVP by contacting Isaac Kremer at

Aubrey Haines, president of the Princeton Business Partnership, emphasized that “the Partnership welcomes every shopper and diner to enjoy the tremendous offerings in Princeton for the holidays, because once they experience Princeton, they will return again and again to see more.”

The Partnership encourages shoppers to share their #ShopSmall and #ShopPrinceton selfies with their favorite small businesses in Princeton throughout the holiday season. 


Release Courtesy of the Princeton Business Partnership