We continue our “Focus on Local” initiative by highlighting innovative programs and businesses within Mercer County

In January 2015, Robbinsville Mayor Dave Fried officially relaunched “Keep it Local Robbinsville” – a local shopping rewards and fundraising program that encourages shopping at local businesses and in turn allocates two percent of each purchase to be donated to a local charity of the purchaser’s choice. By harnessing the power of web-based technology, the endeavor is a win-win: local businesses spur economic growth in Robbinsville; and worthy local charities get the funds they need to support their missions.

Here’s how the program works: Customers sign up to participate by visiting the Keep It Local Robbinsville website or a participating Robbinsville-area business to enroll. The program is 100% free to residents.

Customers shop at participating businesses and merchants swipe their Keep It Local cards at the point of purchase. Shoppers then earn rewards in the form of coupons, discounts and special offers. The Keep It Local card tracks spending over time, and once the shopper’s charitable allocation reaches the minimum threshold of $20, the shopper can designate a donation to a participating charity of their choice. Or, they can choose to let the funds continue to grow over time. Shoppers can track their spending, rewards, and charitable earnings online at any time at the Keep It Local Robbinsville website.

The program is very inclusive: any area resident can use the rewards card while shopping in Robbinsville, and all businesses and local 501(c)(3) charities located within a five-mile radius of the center of Robbinsville are eligible to participate.

Robbinsville Mayor Dave Fried Announces Keep It Local Robbinsville Initiative in January 2015.

Robbinsville Mayor Dave Fried

“This program has been designed to both give back to the community and provide rewards incentives for shoppers courtesy of businesses that are the lifeblood of our local economy.” said Robbinsville Mayor Dave Fried. “There are other programs similar to this around the country, but I feel the charitable component of Keep it Local Robbinsville makes ours special. People can feel good about not only shopping, but where they shop.”

At this time, 20 merchants are participating and more are added each month. To enroll your business or your 501(c)(3) charity, email info@keepitlocalnj.com. A representative will contact you with more information.

Shoppers, Business Owners, and Charities alike: Enroll today at the Keep It Local Robbinsville website and help support this unique local initiative that truly gives back with its charitable twist.

Do YOU have a local initiative that you’d like us to share? Email us – we’d love to hear all about it!