Write an Epic Site – Tell Your Story to Make Sales

Writing website content is something everyone can do, but a story is something your visitors and customers can connect with-and nobody can tell it better than you. Your customers are on your website for a reason, they want to know more about you.

Be a Storyteller
Everyone has a story, and every story has a beginning, middle and end – a journey from where you started and what you’ve been through, to where you are now. Think about how your business got started or why you do what you do. By adding a personal touch to your website and by giving it a friendly vibe, your customers will feel welcome.

Start Writing
Finding motivation and getting started can be the hardest part. Grab and pen and paper and brainstorm ideas. Need inspiration? Ask your customers why they chose you over competitors or what drew them to you. Let their responses help mold your story so it’s relatable and real.

Read On for the Full Article from ASBDC’s Biz Blog