When You “Shop Small,” It Can Lead to Big Things

In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need – getting more customers.

The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before.

We’ve compiled a handy list of all the initiatives in which YOU can participate!

Check out American Express’ Shop Small page for:

  1. Info about Small Business Saturday (#SmallBizSat)
  2. Ways to Rally Your Neighborhood Through Events
  3. Ways to Promote Your Business Through Maps, Signage and Online Ads
  4. How to Join the Movement via Social Media

More Resources from SBA and Twitter:

  1. SBA’s Small Business Saturday Resource Page
  2. Twitter Business’ #SmallGoesBig Small Biz Saturday Support Movement FREE TOOLKIT
    1. Create an effective content strategy
    2. Grow your community of supporters
    3. Drive website clicks or conversions
    4. Measure your impact with Twitter’s free analytic tools
    5. Run exclusive promotions

If you’re using social media to promote, be sure to use the #SmallBizSat hashtag.

Remember, THIS Saturday, November 29th, get out there and Shop Small!